ALEXANDRA CHIARAPPA
Marketing | Advertising | Special Events
Email: alexandrac797@gmail.com
Location: New York, New York
"We make a living by what we get, but we make a life by what we give."
Winston Churchill
WELCOME
I am a recent graduate from Pace University-Lubin School of Business with a Bachelor's Degree in Advertising and Integrated Marketing Communications. I am confident that my academic background, analytical skills, and various work experiences will enable me to contribute meaningfully to a variety of business functions. I am especially interested in the areas of market research and public relations. During my internships I was responsible for creating press releases, blog posts, social media analytics and working with media outlets in support of various advertising campaigns. In addition, I researched market trends, as well as assisted in the creation of a survey for various aspects of assisted living attributes. I am confident that my attention to detail, eagerness to learn, and analytical skills coupled with my ability to work effectively in both individual and group settings will ensure my professional success.
PROFESSIONAL HISTORY
June 2021-August 2021 (Remote)
PUBLIC RELATIONS: BRAND AND THOUGHT LEADERSHIP INTERN
THE AD COUNCIL
As an intern at Ad Council I was responsible for performing research on reporters, producers, and partners in order to provide strategic recommendations to the public relations team. I also contributed to the preparation of press releases, pitches, and blog posts. I collected and monitored content performance metrics for ongoing campaigns. Throughout the internship program I developed and presented, in collaboration with other interns, a campaign proposal to management.
December 2020-April 2021 (Remote)
CONSUMER INSIGHTS AND RESEARCH ASSISTANT
BRANDMARKETING SERVICES, LTD
As a Consumer Insights and Research Assistant I was responsible for researching the attributes consumers look for when choosing specialized living arrangements. I completed a written analysis, including exhibits, for presentation to potential clients. In another assignment I was tasked with researching and analyzing the use of the Net Promoter Score (NPS) as a customer loyalty metric.
August 2020-May 2021
BRAND MARKETING TEAM
DIRECTOR OF ACCOUNT PLANNING
PACE UNIVERSITY
As a member of Pace University's Brand Marketing Team I collaborated as part of a 20-member team creating a marketing plan which was presented to the American Advertising Federation in the Spring of 2021. In my position as the Director of Account Planning I advised team members and other team leads on project logistics. I also supported the Account Planning department by providing analysis of market research data.
January 2020 - May 2020
As an intern working on the Man and Woman of the Year Campaign, I was responsible for social media posts, maintenance of the website, and supplying news updates to candidates. I assisted in the preparation of campaign events. I also maintained and ensured the accuracy of important data in spreadsheets.
September 2019 - Present
PEER LEADER-
PACE UNIVERSITY
As a Peer Leader at Pace University I am responsible for facilitating students' transition to college life. I assist a professor in creating lesson plans and organizing class activities. I also serve as a role model and mentor for freshman students.
May 2017 - Present
BLOOD DRIVE COORDINATOR-
THE AMERICAN RED CROSS
As an American Red Cross Blood Drive Coordinator I am responsible for securing event space as well as coordinating logistics for events. I recruit blood donors through advertising via posters, emails, and announcements on social media. I also train prospective blood drive coordinators on how to execute successful blood drives.
SKILLS
MICROSOFT OFFICE SUITE
Advanced
SIMMONS | MRI
Moderate
SOCIAL MEDIA ANALYTICS
Quintly Course Completion
Excel from Beginner to Advanced
Udemy Certificate of Completion
Python Masterclass
Udemy Certificate of Completion
Google Analytics for Beginners
Certificate of Completion
HubSpot Academy Certification
HubSpot Academy Certification
HubSpot Academy Certification
NonprofitReady Certificates of Completion
PROJECTS
As a part of my Advertising and Promotions course I was tasked with developing a creative strategy brief for a line of high-end denim jeans sold in Walmart.
As a part of my Media Planning and Buying course, I was tasked with creating a media plan for the dating app Bumble.
Given the age cohort 55-64, 65+ I was tasked with providing recommendations to a client based on cohort preferences across five product categories.
WRITING SAMPLES
As a part of my Special Events Marketing course I managed events held at Lightning Stadium via an online simulation.
After interning for Non-Profit Organizations I realize there are many ways they can improve their efficiency and give back to their mission.
To strengthen my marketing research skills, I was tasked with completing a two-part marketing research report on a potential business venture for Yahoo!
While interning at Ad Council, I had the opportunity to contribute to their blog with a post in celebration of the iconic Smokey Bear's 77th Birthday.
EDUCATION
September 2018 - December 2021
BACHELOR'S DEGREE
Major: Advertising and Integrated Marketing Communications
Minor: Special Events Marketing
Pace University-Lubin School of Business
New York, New York
September 2015 - June 2018
HIGH SCHOOL DIPLOMA
Central Bucks High School East
Bucks County, Pennsylvania
"I have known Alexandra for the past year, since she was a Peer Leader for my UNV101 class, and have been impressed by her abilities, maturity, and sense of responsibility. As a peer leader, she developed a wonderful, supportive relationship with our first-year students. She was a true partner in dealing with the issues new students at Pace face, including class assignments, dorm relations, registration, and relationships with faculty. She was always available as problems arose, while maintaining her own rigorous course schedule. She has the motivation to do well in her coursework and career. I am confident that Alexandra will do well in her future career and achieve the goals she sets for herself."
Pace University Professor
PWC BRAND ME
What strengths do others recognize in me?
Maturity
Interpersonal Skills
Leadership Skills
Strong Work Ethic
