ALEXANDRA CHIARAPPA
Marketing | Advertising | Special Events
Email: alexandrac797@gmail.com
Location: New York, New York
"We make a living by what we get, but we make a life by what we give."
Winston Churchill
WELCOME
I am a graduate of Pace University-Lubin School of Business with a Bachelor's Degree in Advertising and Integrated Marketing Communications. I am interested in a variety of marketing functions including marketing research, public relations, cause marketing and brand marketing. I am confident that my experience, attention to detail, eagerness to learn, and analytical skills coupled with my ability to work effectively in both individual and group settings will ensure my professional success. I am an MBA candidate at the Louisiana State University set to graduate May 2024.
PROFESSIONAL HISTORY
April 2023-Present
SENIOR ASSOCIATE, INTEGRATED MEDIA PLANNING: PEPSI CO–FRITO LAY TEAM
OMD (AN OMNICOM MEDIA GROUP AGENCY)
Senior Assoicate, Integrated Media Planning
January 2022-April 2023
ASSOCIATE, COMMERCE PLANNING: U.S COCA-COLA CONNECTED COMMERCE TEAM
GROUPM-ESSENCEMEDIACOM (A WPP AGENCY)
As a Commerce Associate on the U.S Coca-Cola Connected Commerce team I collaborate with key retailers (Kroger, 7Eleven, Wawa etc.) and vendors to develop media strategies across Coca-Cola's vast product portfolio. I work closely with my team members and clients to coordinating the commerce media content of marketing campaign presentations. I am responsible for the management of billing activities and monitoring of campaign budget via a variety of budgeting applications.
June 2021-August 2021 (Remote)
PUBLIC RELATIONS: BRAND AND THOUGHT LEADERSHIP INTERN
AD COUNCIL
As an intern at Ad Council I was responsible for performing research on reporters, producers, and partners in order to provide strategic recommendations to the public relations team. I also contributed to the preparation of press releases, pitches, and blog posts. I collected and monitored content performance metrics for ongoing campaigns. Throughout the internship program I developed and presented, in collaboration with other interns, a campaign proposal to management.
December 2020-April 2021 (Remote)
CONSUMER INSIGHTS AND RESEARCH ASSISTANT
BRANDMARKETING SERVICES, LTD
As a Consumer Insights and Research Assistant I was responsible for researching the attributes consumers look for when choosing specialized living arrangements. I completed a written analysis, including exhibits, for presentation to potential clients. In another assignment I was tasked with researching and analyzing the use of the Net Promoter Score (NPS) as a customer loyalty metric.​
January 2020Â - May 2020
BUSINESS AND NETWORKING INTERN - MAN AND WOMAN OF THE YEAR CAMPAIGN
THE LEUKEMIA AND LYMPHOMA SOCIETY
As an intern working on the Man and Woman of the Year Campaign, I was responsible for social media posts, maintenance of the website, and supplying news updates to candidates. I assisted in the preparation of campaign events. I also maintained and ensured the accuracy of important data in spreadsheets.
September 2019 - December 2021
PEER LEADER-
PACE UNIVERSITY
As a Peer Leader at Pace University I was responsible for facilitating students' transition to college life. I assisted a professor in creating lesson plans and organizing class activities. I also served as a role model and mentor for freshman students.
May 2017 - Present
BLOOD DRIVE COORDINATOR-
THE AMERICAN RED CROSS
As an American Red Cross Blood Drive Coordinator I am responsible for securing event space as well as coordinating logistics for events. I recruit blood donors through advertising via posters, emails, and announcements on social media. I also train prospective blood drive coordinators on how to execute successful blood drives.
SKILLS
MICROSOFT OFFICE SUITE
Advanced
SIMMONS | MRI
Moderate
SOCIAL MEDIA ANALYTICS
Quintly Course Completion
Excel from Beginner to Advanced
Udemy Certificate of Completion
Python Masterclass
Udemy Certificate of Completion
Google Analytics for Beginners
Certificate of Completion
HubSpot Academy Certification
HubSpot Academy Certification
HubSpot Academy Certification
NonprofitReady Certificates of Completion
PRISMA/LUMINA
MediaOcean Applications
MEDIATOOLS
SQUAD Application
EDUCATION
August 2022-May 2024
MASTERÂ OF BUSINESS ADMINISTRATION
Master of Business Administration (MBA)
Concentration: Marketing
GPA: 4.0Â Â
The Louisiana State University-Shreveport (Online)
September 2018 - December 2021
BACHELOR OF BUSINESS ADMINISTRATION
Bachelor of Business Administration (BBA)
Major: Advertising and Integrated Marketing CommunicationsÂ
Minor: Special Events Marketing
GPA: 3.89
Pace University-Lubin School of Business
(New York, NY)
